For clinics

Marketing for clinics, and nothing goes out until you approve it

A month of professional marketing for your practice for less than the cost of a day's hire. Blog posts, social posts and patient emails written around your treatments and the questions your patients actually ask, published to your own channels. Every word approved by you first.

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Image slotFamily 1, clinic. A private dental consultation room, a dentist reviewing a scan on screen, treatment chair behind. Licensed real photography, no patient in frame, no before/after imagery anywhere on this page.

A quiet month of enquiries is not a "you problem".
It is a quiet-marketing problem, and the usual answers cost a clinic too much.

The three ways a clinic usually solves this

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The agency retainer

A specialist clinic marketing agency, an account manager, and a noticeable drop in attention around month three. Typical agency retainers for a single practice run well into four figures a month before anything is written.

With Daybeat: the same operation, plans from £19.99 a month, and every piece traceable to your own sign-off.
2 of 3

The practice manager writes it between patients

The blog post gets started on a quiet Tuesday and finished never. Reception posts to Instagram when the diary allows. Nobody in the building was hired to be a marketer, and nobody has the hours to become one.

With Daybeat: your channels hear from you every week without adding to anyone's week.
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An AI tool and a blank box

You can ask a chatbot for a post about implants. Then you are the writer, the editor, the person who checks it against the rules you work under, and the person logging in to WordPress at 11pm.

With Daybeat: you receive a finished month. Your only job is to approve it, send it back, or add a line of your own.

Daybeat is done for you and stays under your control.

Grounding

Written from your practice, not from a template

Daybeat reads your website first, then interviews you in a chat. About 45 minutes, paused and resumed whenever the diary allows. It asks what you actually treat, who you actually see, how you sound, and what your clinic never says.

Those answers become your brand in Daybeat, and every piece is written from them and checked against them. So the article about a first consultation is about your first consultation, in your rooms, at your prices, answering the question your patients ask you in the chair. Not a generic clinical page that could belong to any practice in the country.

Nothing in that interview is a patient record. Daybeat is grounded in what your clinic offers, never in who you have treated.

Control

You approve every word before it publishes

Every piece lands in your review queue and waits there. Approve it in one click, edit a line yourself, or type what you want changed in plain English and a revised version comes back. A week's content takes minutes to clear.

There is no bulk approve, no autopilot and no piece that goes out on a timer without a decision. Daybeat has no way to publish something you have not approved. Email is the same: Daybeat writes your patient email edition and places it as a draft in your email platform for you to read and press send. Daybeat never sends email to your list on its own.

Compliance

Built to work inside the rules you already follow

In your interview you tell Daybeat what your clinic never says: the claims you do not make, the subjects you keep off social media, the words your professional body expects you to avoid. Those no-gos go into your brand and every draft is checked against them before it reaches you.

What Daybeat's content does not do, ever:

  • It makes no medical claims and promises no clinical outcome.
  • It does not write about individual patients, their treatment or their results, and it uses no before-and-after imagery.
  • It does not compare one practitioner's skills or qualifications with another's.
  • It does not name a prescription-only medicine to the public.
  • It takes no patient data into the pipeline. Your content is grounded in your services and the questions patients ask, never in your patient records.

And the part that matters most: Daybeat does not decide what your regulator allows. You do. What Daybeat does is take the rules you already work under and put them to work on every piece: your no-gos are held in your brand, each draft is written to them and checked against them, and the whole month arrives in one queue for you to read before any of it leaves the building. Daybeat is built to work inside GDC, GMC and ASA rules, and the responsible clinician stays the person who approves every word.

Clinics

Clinics we are built for

Dental and implant practices.

The article that answers what patients ask before a first consultation, and the social posts that carry it.

Physiotherapy and sports rehabilitation.

A month on one condition you treat often, written for your website and your Instagram rather than pasted between them.

Medical aesthetics.

Consultation-led content about the service you offer and the process a patient goes through, with no outcome promised and no product named.

Private GP and health screening.

What a private appointment actually includes, for people weighing it up against the wait.

Optometry.

The reason behind the recommendation, in the words you use across the desk.

Veterinary practices.

The article on what a referral appointment involves, for owners deciding whether to book one.

Private mental health practices.

Plain, unhurried writing about how you work, what a first session is like and how to get in touch. No claims about therapy or its results.

One to five sites, owner-led. If your clinic is part of a group with a procurement team, we are probably not the right fit yet.

Questions

Questions clinics ask

How much should a dental practice spend on marketing?
There is no correct number, and anyone quoting you one has not seen your diary. The useful question is what a steady month of content costs against what a quiet month costs you. Daybeat's plans start at £19.99 a month excluding VAT, with a one-off onboarding fee of £20 or £200 depending on how you want your interview run.
How do I get more private patients without paying for ads?
By being the practice that answers the question a patient is already searching, on your own website, week after week. That is slower than advertising and it compounds instead of stopping when the budget stops. Daybeat produces that content; it does not run ads and does not promise you a number of patients.
Can I use ChatGPT to write my clinic's blog posts?
You can, and then you own every part of the job that follows: checking it against your professional obligations, making it sound like your practice, sizing it for each channel, scheduling it and publishing it. Daybeat is that whole operation rather than a blank box, and it still ends with you approving every word.
Is AI-written patient content GDC compliant?
No content is compliant because of how it was written. It is compliant because a responsible clinician has read it and stands behind it. That is why Daybeat cannot publish anything you have not approved, and why we do not describe our output as GDC compliant. We build it to work inside GDC, GMC and ASA rules, and you remain the responsible party.
What are the ASA rules on before and after photos?
The ASA treats before and after images as testimonial, so they need signed, dated evidence that they are genuine and unmanipulated, plus evidence for the impression they create. Daybeat does not produce before and after imagery for any clinic, and it never appears on this page either. Read the ASA's own guidance for the current rules.
Do I need patient consent to send marketing emails under UK GDPR?
Marketing email needs consent that was freely given, specific, informed and unambiguous, and the electronic channel has its own rules on top. Clinical and care communications are a different matter. Daybeat writes the email edition and leaves it as a draft in your own email platform, sent to a list you already lawfully hold. Daybeat gives you no lawful basis to email anybody and sends nothing itself.
How often should a clinic post on social media?
Steadily beats often. Most clinics we speak to are better served by one properly written topic a month carried across their channels every week than by daily posts nobody has time to plan. One topic a month is the Starter plan; two keeps your channels moving every week.
What does a clinic marketing agency actually cost per month?
Typical agency retainers for a single UK practice run well into four figures a month, and most agencies publish no price at all. Daybeat's plans are £19.99, £47.99 and £79.99 a month excluding VAT, on the pricing page, with no quote to request.
Who owns the content if I stop paying the agency?
With Daybeat, you do. Every piece written for you is yours to keep, publish and reuse whether or not you stay a customer, and we offer you a download of everything before your access ends.
Do I have to approve everything before it is published?
Yes, and that is the point. Every piece waits in your review queue for a decision from you or someone you nominate. There is no bulk approve and no autopilot. Nothing publishes without an explicit approval, and every published piece is traceable to the person who approved it.

Your patients hear from you next month. Approve it this month.

Plans from £19.99 a month, excluding VAT. No minimum term. Cancel any month and keep everything Daybeat wrote for you. If you cancel within 14 days of your first subscription charge, that month is refunded in full. Nothing recurs until you approve your first cluster. If you have not gone live after 14 days, it starts then.

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